Champions are not simply born; they are created through hard work, unwavering commitment, and the boundless support of their families, loved ones, and countries. The National Bank of Egypt’s ad, which comes on the heels of Egypt’s triumphant performance at the Tokyo 2020 Olympics, captures the essence of that journey. Buzzing with energetic beats, the ad follows a group of children as they train relentlessly to become Egypt’s next sports champions. The ad features a number of international and national winners in a wide variety of sports, including a few recently crowned Olympians. As these winners stand tall and proud at the end of the ad, the National Bank of Egypt, which currently sponsors over 60 Egyptian champions, reminds us of the importance of supporting our athletes from the very beginning of their careers.