45 years in the market have proven that Ramadan does taste better with La Poire. Ramadan is defined by family gatherings, desserts, and TV shows and while we could not have family gatherings due to COVID-19, La Poire decided to keep the momentum alive by pairing their desserts with everyone’s favorite Ramadan TV show. This ad shows snippets of Ramadan classics dubbed by a new script where commentators are discussing La Poire’s latest Ramadan desserts. This ad emphasizes that no matter what the state of the world is, some traditions need to be carried on, especially during the time of Ramadan. The ad’s success further cemented La Poire’s place as Ramadan’s number one dessert place.